Experience a place where culture, art, and community intertwine, bringing people together through timeless traditions, creativity, and shared experiences.
The name comes from the traditional Emirati folk dance that reflects — the same emotions we hope you feel when you experience our brand.
Know moreWe're deeply inspired by our beloved leader and father, His Highness Sheikh Mohammed bin Rashid Al Maktoum, our greatest role model and a symbol of ambition and vision.
Shop nowExplore our newest hoodie collection and carry the spirit of the Emirates in every moment.
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